From Jordan, reimagining dates for modern life.

SMART FOOD®

Natural heritage, reimagined for today.

A Jordanian brand owned by The Gate, developing products centred on dates and date-derived ingredients.

Natural heritage, reimagined for today.

A familiar fruit. New possibilities.

We bring dates into ingredients, drinks, baked goods and snacks. The aim is to preserve their connection to our heritage while widening their place in daily life through taste, variety and convenience.

Date Flour

Date Flour

A date-based ingredient for pancakes, cakes, cookies and everyday baking.

From JOD 4.50

Classic Date Tea — Tea Bags

Classic Date Tea — Tea Bags

A caffeine-free date infusion for a quiet moment, any time of day.

JOD 6.00

Date Sugar — 200 g

Date Sugar — 200 g

Date sweetness and flavour for oatmeal, desserts and baking.

JOD 4.00

Pistachio & Kunafa Date Bites — 250 g

Pistachio & Kunafa Date Bites — 250 g

Date bites with pistachio filling and kunafa, made for sharing and gifting.

JOD 3.00

Our promise

Considered products, clearly described ingredients and practical applications.

Our character

Inventive without complexity, informed but accessible, and welcoming to families and business customers.

Our role

Turning The Gate’s food innovation expertise into products for consumers and commercial partners.

From the Smart Food product studio session.

SEE THE IDEA AT THE TABLE

An ingredient that opens up new recipes.

A closer look at our products and their applications. Explore the recipes and find a starting point for your kitchen.

GOOD FOOD. SHARED AMBITION.

Let’s open a new door for food.

For everyday shopping, product development, or bringing Smart Food to your market.