From Jordan, reimagining dates for modern life.

READ. DISCOVER. TRY.

From the world of food and innovation.

Clear information on ingredients, applications and food development, alongside company news and participation.

Date flour or date sugar: which fits your recipe?

Date flour or date sugar: which fits your recipe?

Start with the application before choosing the ingredient.

What makes food innovation practical?

What makes food innovation practical?

Innovation that serves a purpose, not just a name on a pack.

More value from dates. More ways to use them.

More value from dates. More ways to use them.

From regional resources to products with room to grow.

GOOD FOOD. SHARED AMBITION.

Let’s open a new door for food.

For everyday shopping, product development, or bringing Smart Food to your market.