FOOD INNOVATION. ROOTED IN JORDAN.
From dates.
For a new way
of living.
Through Smart Food®, The Gate transforms dates into innovative ingredients, drinks, baked goods and snacks. Developed and made in Jordan, for the way we live today.
Thoughtful ingredients · Everyday possibilities · Made in Jordan
Made in JordanLocally developed and made
ISO 22000:2018Food safety management
Recognised innovationDate bread award · 2023
From Jordan to the worldPresence in five export markets
FIND YOUR EVERYDAY FAVOURITE
One fruit. So many possibilities.
Four signature lines bringing a fresh perspective to your table.
Classic Date Tea — Tea Bags
A caffeine-free date infusion for a quiet moment, any time of day.
JOD 6.00
Pistachio & Kunafa Date Bites — 250 g
Date bites with pistachio filling and kunafa, made for sharing and gifting.
JOD 3.00
SMART FOOD®
Natural heritage. A fresh perspective.
Smart Food is The Gate’s food brand. We build on the heritage of dates to develop practical products with clear ingredients and flavours that feel familiar.
WHY SMART FOOD?
Thoughtfulness in every product.
01
Dates at the centre
A regional ingredient whose possibilities go far beyond the fruit itself.
02
Innovation you can use
Products that fit naturally into a recipe, a drink or a moment of hospitality.
03
From knowledge to market
Research, development and manufacturing within one company.
THE INGREDIENT JOURNEY
It starts with a date. It opens a world of ideas.
Select
Dates and raw materials suited to the application.
Develop
Explore texture, flavour and performance in recipes.
Make
Turn the idea into a packable, traceable product.
Share
Bring it to consumers and commercial partners.
FROM BREAKFAST TO SHARING
Simple ideas that fit your day.
DATE FLOUR
Your next baking idea starts with dates.
Bring a new flavour to your baking with date flour. Start with our pancake and cake recipes to understand the texture and quantities for each application.
DATE TEA
A familiar ritual. A different flavour.
Classic, cardamom or saffron. Explore date infusions and ways to serve them at home, at work and to guests.
DATE BITES
Good things are made to be shared.
Pistachio and kunafa, tahini and sesame, or cream with cardamom and saffron. Small bites with an Arabic character, for sharing and thoughtful gifts.
MAKE IT YOURS
From an ingredient to something you love.
QUALITY & INNOVATION
Care from ingredient to pack.
Raw material selection, production control, food safety and traceability work together to support product development at our Shafa Badran facilities.
THE GATE H.M.C
The company behind the possibilities.
From food science and specialist conferences to developing and manufacturing Smart Food. Founder Rania Al Bable leads a vision connecting scientific knowledge with the market.
DISTRIBUTION & EXPORT
Made in Jordan. Looking beyond borders.
Our products have reached Saudi Arabia, the UAE, Qatar, Iraq and Germany. We welcome partners who can help grow Smart Food in new markets.
Saudi Arabia · United Arab Emirates · Qatar · Iraq · Germany
THE SMART FOOD COMMUNITY
Connecting research, industry and opportunity.
Conferences, exhibitions and competitions bring researchers, manufacturers and investors together, alongside international participation that creates new opportunities.
FROM OUR CUSTOMERS
From people who have tried it.
“The date flour has a balanced taste and adds a pleasant flavour without overpowering. I used it in several recipes with excellent results.”
Khaled Al Ajmi · Translated excerpt from the original date flour review
“I tried it and found it really different… a pleasant, enjoyable taste, and easy to drink.”
Yousef Al Hajj · Translated excerpt from the original date tea review
INSIGHTS & STORIES
A fresh perspective on food.
Date flour or date sugar: which fits your recipe?
Start with the application before choosing the ingredient.
What makes food innovation practical?
Innovation that serves a purpose, not just a name on a pack.
More value from dates. More ways to use them.
From regional resources to products with room to grow.
Start with a product. Discover a bigger story.
Explore date flour, tea, sugar and bites.
GOOD FOOD. SHARED AMBITION.
Let’s open a new door for food.
For everyday shopping, product development, or bringing Smart Food to your market.